Interior store signs are all about enhancing customer experience. These signs guide customers to where sales are happening, popular items are located, dressing rooms, or even bathrooms. They need to be clear, simple, and easy to understand. Effective signs should also be fun and creative to catch customers' attention and guide them to where they need to go. Signs near the checkout can influence most purchases, and big companies will pay stores to put their signs where lots of people pass by.

Exterior store signs are crucial because they attract customers to come inside. They give people their first impression of your business and a chance to make it inviting and irresistible. Your outdoor signs should be attractive, modern, and well-maintained. Customers won't be eager to enter a store with broken lights or old signs. Signs with flickering lights or peeling finish create a bad first impression that you'll want to avoid.